Arthinkraf / Branding & Design
Project Details
Packaging Design
To A Higher Level :
Rebranding of PT Surya Sarana Dinamika
Client
PT Surya Sarana Dinamika (SSD)
Service
Integrated Branding
Date
June 2012
About the Project
To accommodate PT Surya Sarana Dinamika’s dynamic exchange from general supplier to industrial automation consultant, Arthinkraf had carefully arranged branding strategy to aim goals that have been set together. SSD became the brand name because we need to make this brand could strongly stand for itself, clearly send the message of who they really are, memorable, friendly and pronounceable. Above all that, it needs to be visually consistent. Synergy, Solution and Development is our core concept, align with the value and character of the company. Dynamic, warm, ambitious, cutting-edge, mature, contemporary, strong-will to learn and constantly move is the keywords for the visualisation of the whole identity. That is the main reason why we took this ‘generator-fan’ visualisation to be SSD’s logo. It is constantly move, it usually become the main part of a machine, and it generates power. We can say that it is a core element of a machine. We want SSD to be a core element of their client’s business, especially in automation.
Identity Exploration
Visual logo is made up of 3 elements: left, right and top.
Left section = SYNERGY The ability to adapt between all lines of the company in cooperation which results in synergy to achieve the company’s vision.
Right section = SOLUTION PT SSD as a work partner that has the capability to provide solutions that answer needs.
Top section = DEVELOPMENT Human resources are formed from the existence of connectivity with the creator, the willingness to develop one’s own abilities.
These three elements are put together and produce a new form that is interconnected and sustainable. An infinite moment.
The main colours of SSD brand are gradations of orange to yellow because we want SSD to be known as a company that has a dynamic character, always energetic, strong, warm, ambitious, high-spirited, unique, independent, mature, modern, and dare to be different.
In addition to colour, this character is also seen in other design applications. This consistency in Brand Identity is arranged in a Brand Guideline book so that Brand Managers can follow established rules. Consistency is needed so that the impression of SSD as a trusted automation consultant can be maintained properly.
