Sambal Roa Orilia
Packaging Design
March 2020
When the Coronavirus disease pandemic (COVID-19) affects the world, many people with certain professions lost their jobs. Some because of layoffs, some lost their jobs because their jobs require physical presence, whereas lockdown regulations prevent them from being physically present to work. Professions that are strongly affected are musicians, teachers, honorary employees, non-staff employees, music crew, sound systems, event workers, wedding vendors, photographers, and many more. For this reason, we provide design support for affected workers. When they started to become small and medium businessman/woman, they will be able to start their businesses by getting designs that are affordable but still of high quality.
One of our support act is design for Sambal Roa Orilia. We made a logo and then gave the packaging label design for free. This chilli sauce mostly consists of chilli onion and roa fish. Roa is one of the typical smoked fish in Manado, Indonesia. We combined all of these images and give a contrasting green background to make it look fresh and attractive. As for the logo, yellow is an attractive colour to look at, against the background.
Finally, we pray that all affected workers can rise again and create new opportunities for the future.