Arthinkraf / Branding & Design
Project Details
integrated branding
Branding PT Zeal Esa Utama
Client
PT Zeal Esa Utama
Service
Integrated Branding
Date
September 2020
About the Project
PT Zeal Esa Utama is a distributor for premium kitchen utensils based in Jakarta, Indonesia. It is a parent company for @homecantik.id. They asked Arthinkraf to build a brand that have a sophisticated look and international taste. Because in the future, they want to be a world-wide distributor. Our job is to transform verbal brief into one solid brand identity. We also arranged various design templates for their branding needs.
Here is the brief and some logo alternatives we had made.
Identity Exploration
Zeal means spirit (passion) and enthusiasm, is depicted with tongues of fire. Esa means one. Therefore the number of flame used is only one. The tongue of fire also symbolizes the spirit that will always burn to build PT Zeal Esa Utama. Utama means the company focuses on providing the best products from well-known brands in the world for their beloved consumers. Therefore, the identity of PT Zeal Esa Utama must deliver those vision into a modern and sophisticated brand identity.
We went through some alternatives and our client loved the 1st alternative concept, but they were not sure about the overall look. They want us to explore a more sophisticated look and feel for their logo. So we did some research and tweak its color. Voila! Here is the final look of the logo.
