Arthinkraf

Arthinkraf / Branding & Design

Project Details

Promotion tools

Annual Report 2010 of Bank ICB Bumiputera

Client

PT Bank ICB Bumiputera, Tbk.

Service

Annual Report

Date

May 2011

About the Project

The annual report design plays an important role in communicating the company’s business views, brand philosophy and corporate governance. Therefore, the design of the financial statements is very important because it illustrates how good the reputation of the company is.

As a growing retail bank and small business, ICB Bumiputera Bank has launched hundreds of ATM machines, branches and offices throughout Indonesia. At the age of 21, ICB Bumiputera has the ambition to dominate the national and global markets, and in particular to become the leading retail bank in Indonesia.

The duotone color design represents the optimism and assertiveness of the company culture. The elements of color and shape harmonize with the corporate colors of ICB Bumiputera, illustrating dynamism. The duotone concept, which is not commonly used, challenges us to creatively create designs that remain attractive and informative.

 

 

*Designer’s work in Sunvisual Team: Ismiaji Cahyono (creative direction), Bimo Pradsmadji (writing), Ali Akbar (photography), Yoansevin NVK (design)

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