ALFA GROUP
PT Sumber Alfaria Trijaya, Tbk.
PT Midi Utama Indonesia, Tbk.
Promotion Tools
February 2012
We designed customer loyalty card (Kartu Aku) for Alfa Group in 2012, in collaboration with Corona Design Center. We use Mega Mendung batik motif and combine it with modern elements in red and silver color to represents the origin country of Alfamart and Alfamidi company, Indonesia. We also designed Kartu Aku logo to be used in this card and in various promotion tools they have made. This card also functioned as an electronic money that can be used on merchants who accepts BCA Flazz card payment.